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Putu Indah Rahmawati
Universitas Pendidikan Ganehsa
Religion Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)

 1 
THE EFFECT OF RELATIONSHIP MARKETING AND CROSS SELLING ON THE MARKETING PERFORMANCE OF INSURANCE PRODUCTS PT SUN LIFE INDONESIA SALES OFFICE SINGARAJA Ni Komang Dharmi Yudhi Utami; Trianasari; Putu Indah Rahmawati
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 11 No. 3 (2022): JMM Agustus 2022
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.912 KB)

Abstract

This study aimed to investigate the effect of relationship marketing and cross selling, either partially or simultaneously, toward the marketing performance of insurance products at PT. Sun Life Indonesia Sales Office Singaraja. The data collection technique was carried out a questionnaire method filled in via Google Form with a Saturated Sampling system with 110 samples of respondents from the financial consultant team. The data analysis technique used multiple linear regression analysis test. The results of the research show that relationship marketing and cross selling have a positive and significant effect on the marketing performance (Y) of insurance products at PT. Sun life Indonesia Sales Office Singaraja, either partially or simultaneously. That is, the stronger the relationship between companies and customers, the marketing performance increases at PT. Sun life Indonesia Sales Office Singaraja. This study aimed to investigate the effect of relationship marketing and cross selling, either partially or simultaneously, toward the marketing performance of insurance products at PT. Sun Life Indonesia Sales Office Singaraja. The data collection technique was carried out a questionnaire method filled in via Google Form with a Saturated Sampling system with 110 samples of respondents from the financial consultant team. The data analysis technique used multiple linear regression analysis test. The results of the research show that relationship marketing and cross selling have a positive and significant effect on the marketing performance (Y) of insurance products at PT. Sun life Indonesia Sales Office Singaraja, either partially or simultaneously. That is, the stronger the relationship between companies and customers, the marketing performance increases at PT. Sun life Indonesia Sales Office Singaraja. Penelitian ini bertujuan untuk menganalisis pengaruh relationship marketing dan cross selling, baik secara partial maupun simultan, terhadap kinerja pemasaran produk asuransi di PT. Sun Life Indonesia Sales Office Singaraja. Teknik pengambilan data menggunakan metode kuisioner yang diisi melalui Google Form dengan sistem Sampling Jenuh dengan 110 sampel responden tim financial consultant. Teknik analisis data menggunakan uji analisis regresi linear berganda. Hasil penelitan menunjukkan bahwa relationship marketing dan cross selling berpengaruh positif dan signifikan terhadap kinerja pemasaran (Y) produk asuransi di PT. Sun life Indonesia Sales Office Singaraja, baik secara parsial maupun simultan. Artinya, semakin kuat hubungan antar perusahaan dengan pelanggan, maka kinerja pemasaran meningkat di PT. Sun life Indonesia Sales Office Singaraja.
PENGARUH DIGITAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN MENGINAP (Studi Pada OTA) Putu Satcitanandadewi; Trianasari Trianasari; Putu Indah Rahmawati
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 12 No. 1 (2023): JMM Februari 2023
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v12i1.757

Abstract

This research activity has a goal, namely to find out the effect of digital marketing variable aspects and electronic word of mouth variable aspects on the decision to stay. The researchers carried out the data collection process by usingThis research activity has a goal, namely to find out the effect of digital marketing variable aspects and electronic word of mouth variable aspects on the decision to stay. The researchers carried out the data collection process by using a questionnaire. The researchers have used the population, namely consumers (guests) whose age has reached 18 years and over. In carrying out the sample calculation process, a formula called Lemeshow will be used. The analysis technique used in this case is multiple linear regression and previously carried out the instrument testing process and the classical assumption testing process with the aim of knowing the accuracy of the results obtained with the help of support from the SPSS version 26.0 for windows program. The results of research activities show that (1) the variable aspects of digital marketing and electronic word of mouth variables simultaneously influence the decision to stay (2) the variable aspects of digital marketing show a positive and significant effect on the decision to stay and (3) The variable aspect of electronic word of mouth shows a positive and significant value influence on the decision to stay. Keywords: Digital Marketing, Electronic Word of Mouth, Stay Decision
Co-Authors Agung Indra Wiranata Ariska, Saesar Putri Ayu Damiati - Desy Cahyani Lari Dewi, Putu Elisia Sukma Dwi Purnama, Made Wulan Eka Bayu Purnawati Eka Bayu Purnawati Fajar Yualida Isti Koma Faraudis, Zein Gede Rasben Dantes Gede Wirata Gusti Agung Ayu Intan Pradnyani Hepani, Ketut Heryanda, Komang Krisna I Gede Astra Wesnawa I Gusti Agung Nyoman Setiawan I Ketut Sida Arsa, I Ketut Sida I Komang Amerta Sedana I Komang Didik Setiawan I Made Gunawan I Made Nindya Hutama I Made Satriawan I Nengah Suarmanayasa I Nyoman Wijana I Putu Gede Parma I Putu Krisna Yudha I Putu Panca Adi I Putu Suardhana I Wayan Bagia I Wayan Putra Yasa I.GN A Sahadewa Jaabir Jaabir Kadek Mega Oktaviyani Kadek Sri Handayani Kadek Sukayana Ketut Hepani Komang Agus Artawan komang andre wiryawan Komang Krishna Darmawan Komang Krisna Heryanda Komang Krisna Heryanda Komang Sri Pratiwi Luh Gede Eka Yanthi Luh Putu Sukawati Luh Ratna Rosalina Made Ade Natashia Made Anik Widyastuti Made Anik Wiryantini Made Aristia Aristia Prayudi Made Aristia Prayudi Made Nikko Mahayana Made Wulan Dwi Purnama Ni Kadek Sinarwati Ni Kadek Sinarwati Ni Komang Dharmi Yudhi Utami Ni Luh Febry Sukma Andryani  Ni Luh Manda Wulandari Ni Luh Wayan Sayang Telagawathi Ni Made Ary Widiastini Ni Made Priartini Ni Made Suci Ni Putu Gili Padmayoni Nyoman Dini Andiani Nyoman Teja Adiastra Oktaviyani, Kadek Mega Padmayoni, Ni Putu Gili Pradnyani, Gusti Agung Ayu Intan Pratiwi, Komang Sri Priartini, Ni Made Purnawati, Eka Bayu Putu Agus Suma Astawa Putu Andi Wirasetia Putu Budi Juniantari Putu Elisia Sukma Dewi Putu Ermayanti Putu Nata Kusuma Putu Satcitanandadewi Putu Yulianthini Saesar Putri Ayu Ariska Sahadewa, I.GN A Sanusi Mulyadiharja Setiawan, I Komang Didik Stevany Ingrid Marta Mandosir Sukawati, Luh Putu Trianasari wiryawan, komang andre Wulandari, Ni Luh Manda Yulianthini, Putu Zein Faraudis